How Christian Women Business Leaders Can Use YouTube to Build Their Brand
Christian women business leaders, like everyone else in business, have to find a way to stand out from the crowd, get visibility, and attract their ideal clients or customers.
And YouTube is one of the best ways to build your brand as a Christian woman in business!
YouTube gives you a direct way to connect with your audience, build trust, and provide value. When you show up authentically on camera, the people you are meant to serve will find you and follow you.
But how do you actually use YouTube to build your brand? And how do you build up the courage to press record for the first time?
Let’s get into all of it!
What stops Christian women business leaders from showing up on YouTube
YouTube is the second largest search engine and one of the best ways to get more eyes on your business.
There is room on YouTube for everyone. So why are so many women not taking advantage of the platform?
It all comes down to confidence.
So many women know they have skills and value to share, but when they turn the camera on, they start acting totally different and just give up on the whole thing.
But video isn’t going anywhere. So you’re going to need to get used to showing up on camera if you want to build your brand.
Follow these tips to improve your on-camera confidence:
- Practice, practice, practice.
You should be showing up on camera in some form or fashion every single day. Practice looking directly at the camera as this comes across as eye contact with your viewer. The more you practice being on camera, the more comfortable you will feel creating video content. - Increase your energy output.
The camera decreases your energy by 50%, so if you show up talking like you normally do, you will seem flat and lifeless on camera. Raise your energy to come across as more engaging and energetic. - Smile.
Your smile is contagious, and smiling while talking brings a warmth and relatability to your words. People want to work with someone they know, like, and trust… and your smile makes it a lot easier to feel like they know, like, and trust you!
Don’t let a lack of confidence keep you from building your brand and attracting your people on YouTube!
Remember –– the people who need to hear from you WANT to see you. Anyone else’s opinion doesn’t really matter.
Fear of others’ opinions is a LIE from the enemy. And we don’t listen to those lies.
How to use YouTube to build your brand
Once you’ve overcome your fear of what others think (or what you think of yourself), you can start using YouTube to build your brand.
It’s important that you show up as your authentic self on camera. That’s what will attract people to you and communicate your brand’s values and personality.
Your personality = the brand’s personality, so it needs to be real, genuine, and authentic.
Making mistakes, being human, and sharing your vulnerability are all highly relatable and make your content feel more real.
Your brand (and your YouTube videos) don’t need to be PERFECT. They need to be YOU.
Scripture tells us to run our own race, and that needs to be your guiding principle for building a brand on YouTube.
Focus on what YOU do best and share YOUR opinions, knowledge, and experience. Don’t worry about or pay attention to what others are doing. They aren’t running your race––they’re running their own.
There are people on the other side of the camera just waiting for you to press record.
They need the answers you have, and they want to learn from YOU!
It’s also important that you answer specific questions with your YouTube videos. Your audience is searching for help, guidance, and education, so you want to make sure you’re showing up with the answers they are looking for.
When you can become the go-to source for their questions on YouTube, you’ll establish your brand as trustworthy and highly valuable. There’s no quicker way to become an authority or trusted expert than by sharing high-quality content on YouTube!
A resource for Christian women business leaders
You’re here because you want to build your brand, make an impact, and leave a legacy.
That’s exactly why the Live Out Loud community exists. To support, empower, and equip more Christian women business leaders to live out their purpose and follow their calling.
Using YouTube is a highly effective way to build your brand and grow your business so you can do more of the Kingdom-building work you’re here to do!
The best way to succeed in our endeavors is to partner with God at every turn. To be so in tune with His word that we can confidently follow where He is leading us.
These 30 Prayers for Expansion, Favor, and Kingdom Impact will help you partner with God and listen to His wisdom and direction in your life and business.
This resource is completely free because we know the power intentional prayer can have, and we want you to experience all the abundance God has in store for you! Use these prayers to guide your time with the Lord as you build your brand in His name.