How Christian Women Business Leaders Can Use YouTube to Build Their Brand

 

Christian women business leaders, like everyone else in business, have to find a way to stand out from the crowd, get visibility, and attract their ideal clients or customers. 

And YouTube is one of the best ways to build your brand as a Christian woman in business! 

YouTube gives you a direct way to connect with your audience, build trust, and provide value. When you show up authentically on camera, the people you are meant to serve will find you and follow you. 

But how do you actually use YouTube to build your brand? And how do you build up the courage to press record for the first time? 

Let’s get into all of it! 

 

What stops Christian women business leaders from showing up on YouTube

YouTube is the second largest search engine and one of the best ways to get more eyes on your business. 

There is room on YouTube for everyone. So why are so many women not taking advantage of the platform? 

It all comes down to confidence. 

So many women know they have skills and value to share, but when they turn the camera on, they start acting totally different and just give up on the whole thing. 

But video isn’t going anywhere. So you’re going to need to get used to showing up on camera if you want to build your brand. 

Follow these tips to improve your on-camera confidence:

1. Practice, practice, practice.
   You should be showing up on camera in some form or fashion every single day. Practice looking directly at the camera as this comes across as eye contact with your viewer. The more you practice being on camera, the more comfortable you will feel creating video content.
   
   
2. Increase your energy output.
   The camera decreases your energy by 50%, so if you show up talking like you normally do, you will seem flat and lifeless on camera. Raise your energy to come across as more engaging and energetic.
   
   
3. Smile.
   Your smile is contagious, and smiling while talking brings a warmth and relatability to your words. People want to work with someone they know, like, and trust… and your smile makes it a lot easier to feel like they know, like, and trust you! 

Don’t let a lack of confidence keep you from building your brand and attracting your people on YouTube! 

Remember –– the people who need to hear from you WANT to see you. Anyone else’s opinion doesn’t really matter. 

Fear of others’ opinions is a LIE from the enemy. And we don’t listen to those lies. 

 

How to use YouTube to build your brand

Once you’ve overcome your fear of what others think (or what you think of yourself), you can start using YouTube to build your brand. 

It’s important that you show up as your authentic self on camera. That’s what will attract people to you and communicate your brand’s values and personality. 

Your personality = the brand’s personality, so it needs to be real, genuine, and authentic. 

Making mistakes, being human, and sharing your vulnerability are all highly relatable and make your content feel more real.

Your brand (and your YouTube videos) don’t need to be PERFECT. They need to be YOU. 

Scripture tells us to run our own race, and that needs to be your guiding principle for building a brand on YouTube.

Focus on what YOU do best and share YOUR opinions, knowledge, and experience. Don’t worry about or pay attention to what others are doing. They aren’t running your race––they’re running their own. 

There are people on the other side of the camera just waiting for you to press record.

They need the answers you have, and they want to learn from YOU! 

It’s also important that you answer specific questions with your YouTube videos. Your audience is searching for help, guidance, and education, so you want to make sure you’re showing up with the answers they are looking for. 

When you can become the go-to source for their questions on YouTube, you’ll establish your brand as trustworthy and highly valuable. There’s no quicker way to become an authority or trusted expert than by sharing high-quality content on YouTube! 

 

A resource for Christian women business leaders

You’re here because you want to build your brand, make an impact, and leave a legacy.

That’s exactly why the Live Out Loud community exists. To support, empower, and equip more Christian women business leaders to live out their purpose and follow their calling. 

Using YouTube is a highly effective way to build your brand and grow your business so you can do more of the Kingdom-building work you’re here to do! 

The best way to succeed in our endeavors is to partner with God at every turn. To be so in tune with His word that we can confidently follow where He is leading us. 

These 30 Prayers for Expansion, Favor, and Kingdom Impact will help you partner with God and listen to His wisdom and direction in your life and business. 

This resource is completely free because we know the power intentional prayer can have, and we want you to experience all the abundance God has in store for you! Use these prayers to guide your time with the Lord as you build your brand in His name. 

 

[DOWNLOAD THE PRAYER GUIDE] 

Kingdom-focused Entrepreneurship Isn’t Limited By Your Current Situation

 

Have you ever felt like you have to wait until things change or get better in order to follow through on the plans or calling you know God has on your life?

Or maybe you feel like you can’t show up and be the leader you’re meant to be until you…. 

• Have more experience
• Lose 20 pounds
• Make more money
• Live in the right neighborhood
• Drive a better car
• Get your kids into the best school

There is ALWAYS something that can hold you back if you’re letting your current situation or predicament determine your destiny. 

But here’s the deal. 

Kingdom-focused entrepreneurship isn’t about waiting until things are perfect to make an impact.

Others need you NOW. Kingdom-building work isn’t a “wait til later” kind of job. 

If you’re serious about showing up for what God has called you to do… you CAN’T let your current situation dictate your actions. 

Building God’s Kingdom starts with your CHOICE, not your circumstances. 

 

Are you a follower or a leader?

I met highly successful kingdom-focused entrepreneur, Lia Valencia Key, through Jamie Kern Lima and had the opportunity to interview her on my podcast. 

She told a truly moving story about how her mother challenged her to overcome her situation when she was a child living in a homeless shelter. As a fifth grader, she had begun to recognize the negativity she was surrounded by… and she had started letting her situation affect her behavior and choices. 

Her mother, seeing how Lia was becoming a product of her predicament, asked her: “Do you want to be a follower or a leader? Right now, you’re following your environment and you will become it. OR you can choose to LEAD your life. It’s your CHOICE.”

It’s not about following or leading others. It’s about CHOOSING to follow where your current life situation is taking you or CHOOSING to lead your life in the direction God has planned for you. 

Lia was a child living in a homeless shelter when her mother impressed upon her the power of her choice. 

Right now, you have a similar choice. No matter what’s going on in your life, no matter what environment you find yourself in, no matter what obstacles are laying in your path… you have a CHOICE.

God has something more for you. But the choice to listen to His calling is up to you! 

 

Kingdom-focused entrepreneurship requires action

Believe and choose are action words. They’re words that require action. 

That’s what the Live Out Loud community is built on. The belief that when you truly BELIEVE God’s promises for you and CHOOSE to show up for what He’s called you to… you are compelled to SPEAK OUT and USE your voice! 

Live Out Loud isn’t about being loud. It’s about LOUDLY and PROUDLY saying what’s on the inside, even if it’s the opposite of what the world believes or has said about you, because you are COMMITTED to doing the Kingdom-building work God has called you to. 

When God puts a calling on our hearts, it’s our responsibility to actually LIVE out what He’s called us to.

But this is where we let our current situation HOLD US BACK from what God is calling us to. 

When we believe we’re not ready, when we buy into the lie that we’re not enough… God’s work isn’t done. 

His Kingdom here on Earth won’t build itself. 

God’s plans require OUR ACTION. It’s not enough to hear and believe… we must step out in faith and DO. 

As women, we so often choose to live in a prison of fear or a prison of what others say or have said about us or a prison of what has happened to us.

When we choose to stay inside that prison, we’re never able to leave the legacy we were meant to create. 

Live Out Loud is about taking RESPONSIBILITY for our ACTIONS and rising above whatever is in our way so we can do the Kingdom-building work we were put on this earth to do. 

 

The secret to staying committed to kingdom-building entrepreneurship

Yes, it is your responsibility to CHOOSE to show up for the work God has called you to.

But that does NOT mean it’s easy. Or that you have to make that choice alone. 

Humans were created to be in community, and when you find the RIGHT people to support you and hold you accountable, you’ll see how much easier it is to be consistent and make the right choices. 

The secret to being a committed, successful, Kingdom-building entrepreneur is being actively plugged into a community that shares your faith and encourages you in everything you do. 

Your community will keep you going no matter what you have to step over in the process. 

I spent far too much of my life being a people pleaser, trying to explain who I am to the WRONG people. I finally started asking God to send women into my life who I can love the way I’m supposed to love without being questioned. 

I didn’t know where these women were, but once God started sending them my way, I realized how powerful our spirit-to-spirit connections were. 

When life gets hard, when you start to feel like your situation is defining you… the right community will remind you WHO and WHOSE you are, helping you stay true to the Kingdom-building work you were created to do. 

 

Take the next step

Ready to start seeing the multiplication in your business that God has prepared for you?

Start with this FREE 90-minute masterclass: Activate Your Impact. 

This masterclass is a BLUEPRINT for ACTION, and it’s the perfect first step in EXPANDING and ACTIVATING your Kingdom-building entrepreneurship journey. 

 

I work with a LOT of women who have built multiple six-, seven-, and eight-figure businesses. 

I also work with a lot of women who WANT to build those kinds of businesses, but they just aren’t there yet.

And with all of those women, there’s ONE thing that comes up in almost every single story I’ve ever heard…

FEAR. 

Fear of failing, fear of being judged, fear of taking a risk, fear of looking foolish… I’ve never met a woman in business who hasn’t faced a significant moment or season of fear. 

So if you’re currently struggling with a spirit of fear, I can PROMISE you that you’re not alone. 

I can also promise that you’re NOT going to make the impact you were created to make or see the success God wants to pour out on your life and your business until you OVERCOME that spirit of fear. 

 

How fear impacts wealth-building for women in business

When you operate with a spirit of fear, you hold yourself back from the ABUNDANCE and BLESSINGS God has planned for you. 

You also hold yourself back from making the IMPACT you are meant to make.

Fear tells women that we are NOT:

• Smart enough
• Talented enough
• Worth enough 
• Respected enough 
• Valued enough 

And when we believe that fear, we MISS OUT on so much. 

Think about the last business or investing opportunity you had in front of you that you didn’t take.

It’s FEAR that held you back––whether it was specifically about your money, time, capability, or confidence. 

When women in business are governed by fear, we don’t make as much money as we could if we showed up with courage. 

We know that more money in the hands of more women is a powerful, good thing for the WORLD! But when we have a fearful spirit, we miss out on the opportunity to generate more WEALTH and use that money to do more GOOD. 

Fear keeps you from showing up in the rooms you should be in, holds you back from building valuable networks and connections you should be building, and keeps you playing SMALL. 

And that’s exactly what the enemy wants. Fear will always get in the way of God’s BLESSINGS and RUIN the generous, beautiful plans God has for your life, business, relationships, health, and wealth. 

 

How to overcome a spirit of fear

Let me tell you about my friend, Tresa Todd. 

Tresa grew up with a strong spirit of fear. Her family operated in fear, and she learned from a young age to be afraid of everything –– the dark, people, being noticed. 

She would go shopping and buy beautiful clothes she loved, but would never wear them because she was afraid of standing out. Tresa wouldn’t talk to people or put herself in social situations because of her overwhelming fear. 

But when she was in her early 20s, Tresa read a book that opened her eyes and showed her just how fearfully she had been living her life. She called out to God to deliver her from fear, and within 3 months, she realized the fear had left her spirit. 

She felt braver, lighter, and more capable than ever. God was FAITHFUL. He took Tresa’s fear from her, and she began living life much more fully, willing to travel alone and jump out of planes and live the way she knew God wanted her to live. 

When Tresa asked God to rescue her from her fear, she felt Him give her Joshua 1:9:

“Have I not commanded you? Be strong and courageous. Do not be frightened, and do not be dismayed, for the Lord your God is with you wherever you go.”

She BELIEVED God’s word and she RECEIVED God’s promise. 

And you can, too! 

3 steps to jumpstart wealth-building for women in business

If you want to rid your spirit of fear, the way Tresa did, you need to follow these 3 simple steps.

1. BELIEVE God’s word. 
2. ASK God to follow through on His promises.
3. ACT IN FAITH that God has delivered you. 

Scripture is God’s prophecy, and everything in scripture is available to us if we BELIEVE it, SPEAK it, and ASK God for it. 

Tresa CONTINUED to show up and live her life with the strength and courage God had called her to live by. 

Because she believed God was with her wherever she went, she had the courage to listen to her sons’ advice, sell her home and leave her career in the medical field at age 50, and move to a new city to begin a new career in real estate investing. 

It wasn’t easy. Even though Tresa had trusted God’s plans for her for decades, she still had to rely on Him for the strength to take what looked like a crazy step to those around her. 

But when you truly LISTEN to what God is telling you and STEP OUT IN FAITH… He always comes through. 

Tresa kept her eyes on GOD’s PLAN for her life instead of being distracted by the disbelief and judgment of those around her… 

And within 30 days of starting her real estate investing career, she had made ⅓ of her ANNUAL salary. 

Within the first 4 months, she made MORE than she had in her 401(k) after TWENTY-FIVE YEARS of contributing to it. 

Her entire life changed because she was willing to LISTEN to God and ACT in faith. 

When you follow these 3 steps, you WILL see God’s BLESSINGS pour out. 

What now? 

 

It’s NEVER too late!

Tresa changed her entire career and built a network for women who want to get started in real estate investing (it’s called WREIN) at age 50. 

The TRUTH is that God is going to give you EVERYTHING you need to be successful when you follow His plan. 

He WANTS you to make an impact and be blessed! All you have to do is BELIEVE, LISTEN, and ACT. 

2 Timothy 1:7 tells us: “For God has not given us a spirit of fear, but of power and of love and of a sound mind.”

When we BELIEVE what God tells us, we can RECEIVE His blessings and show up as women in business who FAITHFULLY, COURAGEOUSLY follow His calling and no longer let FEAR hold us back from what we are meant to do. 

God doesn’t promise that there won’t be challenges, obstacles, and setbacks. But He DOES promise to go with us every step of the way. And that’s ALL we need. 

If you need some help as you overcome your fear so you can step into greater favor, clarity, and anointing as you build for His glory… we created a resource just for you!

Click here to download 30 Prayers for Expansion, Favor, and Kingdom-Impact!