How Christian Women Business Leaders Can Use YouTube to Build Their Brand

 

Christian women business leaders, like everyone else in business, have to find a way to stand out from the crowd, get visibility, and attract their ideal clients or customers. 

And YouTube is one of the best ways to build your brand as a Christian woman in business! 

YouTube gives you a direct way to connect with your audience, build trust, and provide value. When you show up authentically on camera, the people you are meant to serve will find you and follow you. 

But how do you actually use YouTube to build your brand? And how do you build up the courage to press record for the first time? 

Let’s get into all of it! 

 

What stops Christian women business leaders from showing up on YouTube

YouTube is the second largest search engine and one of the best ways to get more eyes on your business. 

There is room on YouTube for everyone. So why are so many women not taking advantage of the platform? 

It all comes down to confidence. 

So many women know they have skills and value to share, but when they turn the camera on, they start acting totally different and just give up on the whole thing. 

But video isn’t going anywhere. So you’re going to need to get used to showing up on camera if you want to build your brand. 

Follow these tips to improve your on-camera confidence:

1. Practice, practice, practice.
   You should be showing up on camera in some form or fashion every single day. Practice looking directly at the camera as this comes across as eye contact with your viewer. The more you practice being on camera, the more comfortable you will feel creating video content.
   
   
2. Increase your energy output.
   The camera decreases your energy by 50%, so if you show up talking like you normally do, you will seem flat and lifeless on camera. Raise your energy to come across as more engaging and energetic.
   
   
3. Smile.
   Your smile is contagious, and smiling while talking brings a warmth and relatability to your words. People want to work with someone they know, like, and trust… and your smile makes it a lot easier to feel like they know, like, and trust you! 

Don’t let a lack of confidence keep you from building your brand and attracting your people on YouTube! 

Remember –– the people who need to hear from you WANT to see you. Anyone else’s opinion doesn’t really matter. 

Fear of others’ opinions is a LIE from the enemy. And we don’t listen to those lies. 

 

How to use YouTube to build your brand

Once you’ve overcome your fear of what others think (or what you think of yourself), you can start using YouTube to build your brand. 

It’s important that you show up as your authentic self on camera. That’s what will attract people to you and communicate your brand’s values and personality. 

Your personality = the brand’s personality, so it needs to be real, genuine, and authentic. 

Making mistakes, being human, and sharing your vulnerability are all highly relatable and make your content feel more real.

Your brand (and your YouTube videos) don’t need to be PERFECT. They need to be YOU. 

Scripture tells us to run our own race, and that needs to be your guiding principle for building a brand on YouTube.

Focus on what YOU do best and share YOUR opinions, knowledge, and experience. Don’t worry about or pay attention to what others are doing. They aren’t running your race––they’re running their own. 

There are people on the other side of the camera just waiting for you to press record.

They need the answers you have, and they want to learn from YOU! 

It’s also important that you answer specific questions with your YouTube videos. Your audience is searching for help, guidance, and education, so you want to make sure you’re showing up with the answers they are looking for. 

When you can become the go-to source for their questions on YouTube, you’ll establish your brand as trustworthy and highly valuable. There’s no quicker way to become an authority or trusted expert than by sharing high-quality content on YouTube! 

 

A resource for Christian women business leaders

You’re here because you want to build your brand, make an impact, and leave a legacy.

That’s exactly why the Live Out Loud community exists. To support, empower, and equip more Christian women business leaders to live out their purpose and follow their calling. 

Using YouTube is a highly effective way to build your brand and grow your business so you can do more of the Kingdom-building work you’re here to do! 

The best way to succeed in our endeavors is to partner with God at every turn. To be so in tune with His word that we can confidently follow where He is leading us. 

These 30 Prayers for Expansion, Favor, and Kingdom Impact will help you partner with God and listen to His wisdom and direction in your life and business. 

This resource is completely free because we know the power intentional prayer can have, and we want you to experience all the abundance God has in store for you! Use these prayers to guide your time with the Lord as you build your brand in His name. 

 

[DOWNLOAD THE PRAYER GUIDE] 

Kingdom-focused Entrepreneurship Isn’t Limited By Your Current Situation

 

Have you ever felt like you have to wait until things change or get better in order to follow through on the plans or calling you know God has on your life?

Or maybe you feel like you can’t show up and be the leader you’re meant to be until you…. 

• Have more experience
• Lose 20 pounds
• Make more money
• Live in the right neighborhood
• Drive a better car
• Get your kids into the best school

There is ALWAYS something that can hold you back if you’re letting your current situation or predicament determine your destiny. 

But here’s the deal. 

Kingdom-focused entrepreneurship isn’t about waiting until things are perfect to make an impact.

Others need you NOW. Kingdom-building work isn’t a “wait til later” kind of job. 

If you’re serious about showing up for what God has called you to do… you CAN’T let your current situation dictate your actions. 

Building God’s Kingdom starts with your CHOICE, not your circumstances. 

 

Are you a follower or a leader?

I met highly successful kingdom-focused entrepreneur, Lia Valencia Key, through Jamie Kern Lima and had the opportunity to interview her on my podcast. 

She told a truly moving story about how her mother challenged her to overcome her situation when she was a child living in a homeless shelter. As a fifth grader, she had begun to recognize the negativity she was surrounded by… and she had started letting her situation affect her behavior and choices. 

Her mother, seeing how Lia was becoming a product of her predicament, asked her: “Do you want to be a follower or a leader? Right now, you’re following your environment and you will become it. OR you can choose to LEAD your life. It’s your CHOICE.”

It’s not about following or leading others. It’s about CHOOSING to follow where your current life situation is taking you or CHOOSING to lead your life in the direction God has planned for you. 

Lia was a child living in a homeless shelter when her mother impressed upon her the power of her choice. 

Right now, you have a similar choice. No matter what’s going on in your life, no matter what environment you find yourself in, no matter what obstacles are laying in your path… you have a CHOICE.

God has something more for you. But the choice to listen to His calling is up to you! 

 

Kingdom-focused entrepreneurship requires action

Believe and choose are action words. They’re words that require action. 

That’s what the Live Out Loud community is built on. The belief that when you truly BELIEVE God’s promises for you and CHOOSE to show up for what He’s called you to… you are compelled to SPEAK OUT and USE your voice! 

Live Out Loud isn’t about being loud. It’s about LOUDLY and PROUDLY saying what’s on the inside, even if it’s the opposite of what the world believes or has said about you, because you are COMMITTED to doing the Kingdom-building work God has called you to. 

When God puts a calling on our hearts, it’s our responsibility to actually LIVE out what He’s called us to.

But this is where we let our current situation HOLD US BACK from what God is calling us to. 

When we believe we’re not ready, when we buy into the lie that we’re not enough… God’s work isn’t done. 

His Kingdom here on Earth won’t build itself. 

God’s plans require OUR ACTION. It’s not enough to hear and believe… we must step out in faith and DO. 

As women, we so often choose to live in a prison of fear or a prison of what others say or have said about us or a prison of what has happened to us.

When we choose to stay inside that prison, we’re never able to leave the legacy we were meant to create. 

Live Out Loud is about taking RESPONSIBILITY for our ACTIONS and rising above whatever is in our way so we can do the Kingdom-building work we were put on this earth to do. 

 

The secret to staying committed to kingdom-building entrepreneurship

Yes, it is your responsibility to CHOOSE to show up for the work God has called you to.

But that does NOT mean it’s easy. Or that you have to make that choice alone. 

Humans were created to be in community, and when you find the RIGHT people to support you and hold you accountable, you’ll see how much easier it is to be consistent and make the right choices. 

The secret to being a committed, successful, Kingdom-building entrepreneur is being actively plugged into a community that shares your faith and encourages you in everything you do. 

Your community will keep you going no matter what you have to step over in the process. 

I spent far too much of my life being a people pleaser, trying to explain who I am to the WRONG people. I finally started asking God to send women into my life who I can love the way I’m supposed to love without being questioned. 

I didn’t know where these women were, but once God started sending them my way, I realized how powerful our spirit-to-spirit connections were. 

When life gets hard, when you start to feel like your situation is defining you… the right community will remind you WHO and WHOSE you are, helping you stay true to the Kingdom-building work you were created to do. 

 

Take the next step

Ready to start seeing the multiplication in your business that God has prepared for you?

Start with this FREE 90-minute masterclass: Activate Your Impact. 

This masterclass is a BLUEPRINT for ACTION, and it’s the perfect first step in EXPANDING and ACTIVATING your Kingdom-building entrepreneurship journey.