Episode #

114

How to Automate with Authenticity

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Show Notes

What would you do with a little more free time? Technology can help. But a lot of entrepreneurs are intimidated by the idea of automating certain aspects of our business. Listen in as Jenna Dancy explains how to use tech to market your business to more people in less time—without losing your authenticity!

Question Highlights

You were a yoga teacher and health coach and then you made the shift into embracing technology. Can we just start there with your story?
How did you get into digital marketing?
What are some of the things people need to STOP doing on social media because it’s hurting their marketing?
Who should be automating systems in their business? Should you wait until you’re bringing in a certain amount of revenue?
What’s your role in helping entrepreneurs plan their business strategy?
How do chatbots differ from Instagram’s automated DMs?
How do chatbots and DMs compare to email marketing?
What are some of the mistakes people make in using Messenger automation?
For women who are trying to build businesses at the same time they are raising kids, how do you do it all?

In this episode, you will learn about…

How technology has transformed the way Jenna runs her business and given her time freedom to spend with her young children
How Jenna helps online business owners automate in an authentic way with Messenger bots
Why servant leaders feel like we have to connect organically and what we can do to automate some of that follow-up (and still show up as ourselves)
How you can use Messenger automation to direct followers to join a Facebook group, listen to a podcast, etc.
The chatbot course and done-for-you services Jenna offers
Why Messenger bots have a significantly higher open rate than email marketing and why you should use both strategies in your business
Why it’s crucial to incorporate your personality into any automation you use
Jenna’s advice on doing what’s in your zone of genius and delegating the rest