When we see a new brand launch, we get excited over the new thing. What we don’t see are the years it took to build it. Listen in as Shari Shula shares her journey to creating Joey James, explaining how she continues to put her family first while she creates a worldwide brand!
Question Highlights
- When did the idea for Joey James start for you? What was happening in your life?
- What was the conversation like when you first told your daughters you wanted to start a business?
- What is one of the biggest lessons you learned from start to launch of Joey James?
- Can you speak about some of the details that make Joey James bags so special? What’s your favorite bag?
- How did the name for your company come to be? Can you talk about the meaning behind the names of the bags?
- I know it’s not easy to put yourself out there as the founder of Joey James. What is one thing that keeps you moving through that fear?
- What would you say to women who are holding their dreams inside or think it’s too late? What transpired for you when you started to speak your dream out loud?
In this episode, you will learn about…
- The guilt Shari experienced for wanting more and feeling like being a mom wasn’t enough
- Shari’s desperate prayer for God to shift her focus away from the pain, fear and isolation she was feeling (and how that prayer changed everything)
- How creating Joey James, The Label has made Shari a better mom
- The resources Shari found online that helped her create a product
- Focusing solely on the next tiny step as you work toward a BIG dream
- How God put Shari in the right place at the right time and surrounded her with the right people to build a global brand
- The quality and functionality of the Joey James line of bags
- How empowering her daughters to follow their dreams keeps Shari going when she’s afraid
Connect with Shari
Joey James, The Label
Joey James on Instagram
Joey James on Facebook
Resources
Maker’s Row on Facebook
Learn to Make a Product
Leatherworks by Arturo
Elyse Murphy
Brooke’s Live Out Loud IGNITE Membership
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